A Way to Change Reporters' Work

At the time when technology is being developed in the digital period, media outlets and their parishioners also need to develop their way of work so that they can catch up the latest programmes and the consumers. The digital century really forces journalists to be flexible in providing their spiritual products to audience.

While youth are ignoring reading newspapers, the number of young people who do not read also increase. They of course don’t spend their free time to read while podcast, iPod, TV, music, and internet, including email and e-chatting, are invading their private times. With the high-tech, people can download text, images, audio, and video from their PCs and cell phones at home, office, and the fields where the line service is available.

The evolution of technology is running high. So the way of news providing also need to be changed to catch up the evolution and adapt to the audience’ needs. First, only newspapers, and then radio and TVs. After satellite TVs provide many channels to viewers, internet, email and SMS (Short Message Service) through mobile phone become more popular.

Now the digital period is arriving and in such situation, traditional media outlets and practitioners have to change their traditional way of work. They need to change their mean to provide news to the public otherwise they cannot attract their audiences. I really agree with what Dr. Dietmar Schantin, director of Infra’s Newsplex, who talked to Journalism.co.uk about the philosophy behind convergence and his revolutionary ideas to change the editorial process that “It’s important for newspapers to embrace these new technologies. They have great editorial departments with highly skilled journalists, their content is of high quality. So why not trying to reach the audience via other channels, there is no reason why not.”

In short, technology has absolutely changed and will continue to change reporters' work in both technical and habitual ways. If not, they will lose their audience in the digital world.