Cambodia is a least-developed nation where some 85 percent of some 14 millions of population is living in the rural areas. The nation is the territory of the young as more than 50 percent of the population is children and youth (Report of the Ministry of Planning). On the other hand, the number of illiteracy is still high if compared with neighbouring nations. Undeniably, children and youth rarely read newspapers but a bit for magazines regarding with pop stars, sports, and other entertainment. What about the illiterate people? No, they absolutely not. With this regard, it is hard for most of the print media to get strong market.
Of course, radio, TV and cable TV, and mobile phone become more popular in Cambodia. The country has some 30 radio stations and 7 TV channels while several private cable TV companies are operating in nationwide, each of which provides up to 70 foreign channels to their clients. TV channels really attract more viewers and most of them also run their own radio stations. They can attract many key advertisers to play ads on their airwave while most of the print media are facing trouble with income from advertisement, except a few leading newspapers and magazines.
Broadcast can give their audiences -- all type of citizens -- sound and video picture clips while the print has only photos and texts. Broadcast can insert breaking news in their live programme while the print can wait until next day and next week. Mobile phone is also popular among the youth and middle-aged persons and online is still limited in Cambodia due to computer and internet non-access.
However, broadcast do not have in-depth analysis like the print do and they must practice self-censorship to avoid trouble from regularly undergo license reviews from the government’s Ministry of Information. END
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