Monday, December 11, 2006

Will Print Media be dead soon?

Though some people are expressing their pessimism that Print Media would be dead at the time of the electronic medium evolution, I still strongly believe that they never easily end. I really agree with their saying that TV, Internet, G3 phone, including radio, are moving so fast in terms of technology and they can attract more audiences from the print. They can be right because besides radios we have small potable flat TV putting in buses and cars so that the passengers can have news with both sound and pix from the TV screens. They are popular now. People can listen to radio and TV sound while they are working. But they absolutely can’t work while they are reading newspapers and magazines. On the other hand, people can listen and view news stories with both audio and picture clips on booming internet at their homes and other internet café. So they really don’t need newspapers and magazines any more, do they?

With this regard, if I may say, the world still need the print and will need them forever. For instance, most of TVs and radio channels provide only protocol and positive news without in-depth analysis while the print are differently doing. Let see a story about a popular star, for instance. TVs and radio channels rarely file a negative story of pop stars but most of their programmes just pop concerts, talk-shows and conducting live face-to-face interviews with simple, good, and supportive questions. I don’t refer to all TV and radio channels. I, of course, appreciate Larry King Live of CNN and Hard Talk of BBC doing their good job. They dare ask sensitive and tough questions to their guest interviewees while the other channels don’t.

For traditional newspapers and magazines, we can keep them on our beds, tables, cars, and even in barns. We can read them whenever we want without connecting to computers, power and internet. While news and pictures on both radio and TV can fly into the sky after their news programmes broadcasting, news on newspapers and magazines, including other print materials, can last long. When we finish our reading, we can immediately pass from one to another. If we miss reading a newspaper and a magazine in the morning we can do it later in the day. That’s why many countries’ leading newspapers and magazines can fish lots of advertisements from business companies. Billboard is a part of the print and many advertising billboards are hanging on the street sides and other places around the world. So, are the print dead in the soon decades? Who knows?

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